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Moorcroft was originally founded as a studio in 1897 within a large ceramic company and has now become one of the most prestigious and sought after pottery in the world.
Designs came from 24 year old William Moorcroft who personalised each piece of Moorcroft pottery with his own signature or initials.
Over the past nine years the world profile of Moorcroft has grown internationally, both in quality and in perceived value. The Victoria & Albert museum has joined many other national museums with significant pieces of Moorcroft pottery in their permanent collections.
Today, Moorcroft leads the world of art pottery with its own distinctive design style. With added value coming from the skills and craftsmanship of a dedicated workforce, Moorcroft is selling more of its magnificent ware all over the world today, than it did even in its previous heyday in the mid-1920’s.
The method of production originated by William Moorcroft in 1897 is almost exactly the same today. Designs are applied by tube lining a raised outline of liquefied clay through a glass tube from a small handheld bag, on to a pot. The colours are based on metallic oxides and are applied by hand, one colour being gently washed over another to enable them to blend together at high temperatures, firstly with the clay pot and then with the transparent glaze. It is this second firing which produces the brilliance of colour which has become the hallmark of Moorcroft.
With this distinctive handmade process, no two items of Moorcroft Pottery are the same.
View our large range of Moorcroft online, which includes: The Anna Lily Collection, The Queen’s Choice collection, Limited Editions and many more.
Click on the link below to view our excellent range: