In 1967 the Lladró brothers purchased a small porcelain factory very close to the city of Valencia and began collaborating with the best local porcelain artisans. A new style was born, with the staff being trained specifically for that purpose, leading to the first creations commercialized under the nameRosal.
The popularity of the brand in the USA spread rapidly, confirming it as an internationally renowned brand. This led the Lladró brothers to search for a different business name and to work towards introducing themselves into other international markets. NAO borrowed its name from the old sailing boats from the time of Columbus, and symbolizes a return journey to origins, conveying creativity, skill and magic. This is how the dream of the Lladró brothers came into being: to make porcelain figurines affordable for lovers of beauty.